Crawford, a 20-year advertising veteran, recently returned to Australia following nine years working for Bozell Worldwide in Indonesia. He has also had stints with Leo Burnett in Vietnam, the US, Japan and Hong Kong.
Mike Connaghan, the managing director of JWT Australia, said Crawford's appointment was the first of a number of new positions to be announced in the coming months.
Meanwhile, Chris Kimberly (pictured) has been named as the planning director at JWT Melbourne. He joins the company from Y&R Australia.