The World: Sydney - Kellogg reappoints MindShare to $40m account

MindShare has been reappointed by the Kellogg Company Australia to handle its AUS$40 million media planning and buying business.

The agency retained the business, which it has held on and off for more than 30 years, following a three-way pitch that also included Carat and Starcom.

Chris Walton, the MindShare Australasia chief executive, stressed that work on the account would go on as usual. He said in a statement: "The agency has handled the business in a virtually unbroken three-decade run, with only two very brief breaks coming in 1979 and 1998. It is a fantastic reappointment for us and demonstrates the faith Kellogg has in the agency."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).