The World: Sydney - M&C Saatchi loosens grip on Qantas business

M&C Saatchi's grip on the Qantas account has been weakened after the airline's decision to award part of its frequent flyer account to the direct marketing specialist Lavender.

Lavender won the business in a pitch against M&C Saatchi, which has handled the multimillion-dollar Qantas business since 1995.

Its founder, Will Lavender, has previous experience with Qantas, having worked on its frequent flyer programme while at M&C Saatchi.

The airline is planning a major relaunch of its frequent flyer programme, which has about five million members, later this year.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).