The World: Sydney - Maxus wins Jetstar media after five-way pitch

Maxus has landed the media account for Jetstar, following a five-way pitch against an undisclosed number of agencies.

Jetstar first announced that it was reviewing its media account in January. ZenithOptimedia, which had been the incumbent on the account for five years, was invited to repitch for the business.

Jetstar's creative shop, The Big Red Agency, remains unaffected by the appointment.

Based in Melbourne, Jetstar is a low-cost airline owned by Qantas. The company currently spends about $30 million each year on advertising, and has insisted that it will not reduce its media spend this year despite the uncertain economic climate.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).