The World: Sydney - Photon Group acquires BMF in $25m deal

BMF, one of Australia's leading independent agencies, has been acquired by the Photon Group in a cash and shares deal worth more than AUS$25 million.

The Sydney-based shop, currently B&T magazine's agency of the year, was founded in 1996 by the UK-born creative Warren Brown and Matthew Melhuish.

It has more than 140 staff and a client list that includes the brewer Lion Nathan (producer of Tooheys beer), Weight Watchers and Meat and Livestock Australia.