The World: Sydney - Roman Catholic order hires Three Drunken Monkeys

A Roman Catholic order that has worked in Australia for more than 100 years is embracing modern communication techniques, including the appointment of Sydney's Three Drunken Monkeys agency, to boost its numbers.

The De La Salle Brothers' print campaign will launch nationally at the end of the month along with activity by their newly appointed PR agency. They launched a website earlier this year to show the problems faced by brothers when working in remote communities or dealing with disadvantaged youngsters.

The campaign is aimed at getting young men to consider becoming a brother at a time when career and life options are endless. Brother Mark McKeon, who is leading the campaign, said: "The life of a brother takes some deep consideration."

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