The World: Tampa - 2009 Super Bowl sees record 98.7 million viewers

The 2009 Super Bowl was the most-watched Super Bowl ever broadcast, and the second most-watched event in television history.

The game, which saw the Pittsburgh Steelers beat the Arizona Cardinals, was seen by a record 98.7 million viewers, according to Nielsen Media Research.

The figure was 1.2 million higher than the 97.5 million people who watched the 2008 Super Bowl between the New York Giants and New England Patriots.

Of the brands that advertised during the broadcast, Pepsi and Budweiser were the biggest winners, reporting an increase in positive buzz among consumers of 23.2 and 18.4 per cent respectively.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).