World of Tanks ads at Germany-England game raise eyebrows and smiles

A number of social media users have suggested that ads for warfare computer game World of Tanks during Saturday's football match between England and Germany were inappropriate, ill-advised, or in some cases amusing.

World of Tanks: Twitter user Carl Roper @RoperCarl tweeted this picture of the ads (Credit: @RoperCarl via Twitter)
World of Tanks: Twitter user Carl Roper @RoperCarl tweeted this picture of the ads (Credit: @RoperCarl via Twitter)

During the game, won 3-2 by England in Berlin's Olympiastadion, advertisements for the computer game were prominent on TV.

This provoked suggestions that it was inappropriate, with the two countries having been on opposing sides in two World Wars, and because the game started following a minute of silence for victims of terror attacks in Brussels a few days before, although a large number of users were amused rather than offended.

Campaign's sister title PRWeek requested comment from both the stadium's management and World of Tanks' maker, but received no response.

This article was first published on


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).