The World: Tokyo - Japan media agencies slash ad rates by 40 per cent

Japan's big three domestic media buying agencies - Dentsu, Hakuhodo and Asatsu DK - are reported to have made drastic cuts to their inventory in order to meet financial targets as the Japanese fiscal year draws to a close.

Industry sources say year-on-year discounts of up to 40 per cent on media space are being offered to clients, mainly as a result of the steady decline in TV revenues.

In December, Dentsu reported a year-on-year sales drop of 10 per cent for TV and 18 per cent for newspapers.

The scramble to sell comes amid reports of a fall in Japanese adspend of about 15 per cent.

Agency chiefs expect the situation to worsen over the year because of highly cautious consumer spending.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).