The World: Tokyo - TBWA\Hakuhodo nets creative and media for Dolce

Haagen-Dazs has handed TBWA\Hakuhodo a creative and media buying assignment for its premium ice-cream brand Dolce.

TBWA\Hakuhodo won the brief following a pitch against a number of undisclosed agencies, and will now create a campaign that aims to differentiate the ice-cream by positioning it in a "completely new and unique" category.

The new campaign will break in September, and will incorporate TV, print, out-of-home and digital media.

Dolce first launched in Japan in 2007 with a range of premium ice-cream cups. The brand's launch was handled by Haagen-Dazs' roster agency JWT.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).