The World: Warsaw - Axel Springer targets Poland with newspaper launch

Axel Springer is launching an upmarket daily newspaper in Poland.

The new title, Dziennik, is aimed at young professionals and expects to reach a circulation of 150,000. It will compete with the two Polish titles Gazeta Wyborcza and Rzeczpospolita.

The launch is the publisher's second into the region. In 2003, it launched the tabloid Fakt, which is now the country's best-selling daily.

Andreas Wiele, the head of newspapers at Axel Springer, said: "This is a significant launch. Eastern European countries, especially Poland, are among the core growth markets for us."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).