The World: Washington - BMW signed to sponsor new Mad Men series

AMC, the cable TV network, has signed BMW as the sponsor of the second series of Mad Men.

The broadcaster will spotlight BMW through a number of initiatives, including on-air and online promotions and within its off-channel marketing campaign.

AMC will also incorporate BMW into its "MAD-Vertising" campaign, in which it creates custom content for Mad Men advertisers that airs as part of commercial breaks.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).