The World: Washington - BMW signed to sponsor new Mad Men series

AMC, the cable TV network, has signed BMW as the sponsor of the second series of Mad Men.

The broadcaster will spotlight BMW through a number of initiatives, including on-air and online promotions and within its off-channel marketing campaign.

AMC will also incorporate BMW into its "MAD-Vertising" campaign, in which it creates custom content for Mad Men advertisers that airs as part of commercial breaks.

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Hoverboards and Journey Buddies: the future of TfL's customer experience?
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1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

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