The World: Washington - Congress weighs up curbing pharmaceutical ads

The US Congress is considering new restrictions on the $5.15 billion spent each year on direct-to-consumer pharmaceutical advertising.

Reports of new curbs come little more than a year after the pharmaceutical and ad industries defeated a similar initiative.

Barack Obama, the Democratic presidential candidate, is among those who have already indicated support for some restrictions.

Consumer groups and some legislators are pressing for moratoria on the advertising of new drugs. They argue that this would provide more opportunity to discover any unknown side effects.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).