The World: Wellington - Universal and McCann to merge into FCB

McCann Erickson and Universal McCann in New Zealand are being merged into their Interpublic stablemate FCB.

The merger, which will be completed before the end of the year, has been triggered by McCann's poor performance in New Zealand this year, and will see the agencies relocate to FCB's Wellington offices.

The McCann brands will still exist servicing global clients such as Coca-Cola and MasterCard, but will be run by FCB.

McCann Erickson's managing director, Glenda Wynyard, is also leaving the company to set up her own media agency, which will handle Universal's third-party clients.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).