The World: Wellington - US green crusader forces NZ retailer to drop ad

Erin Brockovich, the US environmental crusader, has forced a New Zealand retailer to drop an ad she claimed was insulting to women.

Brockovich, who inspired an Oscar-winning movie, which starred Julia Roberts, was angered by an ad for the appliance retailer Bond & Bond, which said: "Government says fridges are better younger. Just like women, really."

She is currently fronting ads for Noel Leeming, the country's largest electronics retailer and Bond & Bond's "sister" company.

After expressing her "outrage and disappointment", Bond & Bond agreed to stop running the ad. The company apologised and claimed that the ad was meant to be cheeky and irreverent.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).