The World: York - RadioShack names four finalists in $250m review

RadioShack has named TBWA\Chiat\Day, Arnold, Carmichael Lynch and Deutsch as the finalists in its review of its $250 million creative account.

The review sees RadioShack shifting its creative business from its in-house agency, Circle Group. The Texas-based incumbent will, however, continue working for RadioShack.

The US electronics retailer recently moved its corporate headquarters to York, Pennsylvania, and appointed a new chief financial officer and chief executive.

A decision on the review, which is being managed by the RadioShack chief marketing and brand officer, Don Carroll, is expected at the end of April.

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