World's talking about: Hotel.com's Facebook ads

An (almost) guaranteed way to grab people's attention and win plaudits from awards juries is to acknowledge constraints laid down by platforms such as YouTube and Facebook.

Geico did a great job with "unskippable", which addressed YouTube’s skip button and won a D&AD yellow Pencil last month. Now, Hotels.com has created ads that acknowledge Facebook’s silent auto-play function. In one video, the brand spokesman, Captain Obvious, is at a piano and explains via subtitles that the silence is a blessing because he has no idea how to play. Those who do turn up the volume will be greeted by the sound of fingers artlessly mashing ivory.

https://www.facebook.com/Hotels.comUS/videos/vb.112577918783959/898438500197893