WORLDWIDE ADVERTISING: 2002 - world bull markets. The Asian, Latin American and Eastern European market regions have the highest forecast adspend growth, based on the findings of research by Zenith

POLAND                                                   4.3
Population (m)                                          38.7
GDP USdollars bn 2001                                  173.4
Adspend as percentage of GDP 2001 USdollars m           1.30
Estimated TV adspend 2001 USdollars m                   61.2
Estimated newspaper adspend 2001 USdollars m            10.9
Estimated magazine adspend 2001 USdollars m             15.1
Estimated total adspend 2000 USdollars m               1,830
Estimated total adspend 2001 USdollars m               2,249
Year-on-year percentage growth 2002 v 2001               4.3

HUNGARY                                                  9.7
Population (m)                                          10.1
GDP USdollars bn 2001                                   64.0
Adspend as percentage of GDP 2001 USdollars m           1.76
Estimated TV adspend 20001 USdollars m                  59.5
Estimated newspaper adspend 2001 USdollars m            14.1
Estimated magazine adspend 2001 USdollars m             13.3
Estimated total adspend 2000 USdollars m                 794
Estimated total adspend 2001 USdollars m                 941
Year-on-year percentage growth 2002 v 2001               9.7

MEXICO*                                                  9.5
Population (m)                                         101.2
GDP USdollars bn 2001                                  567.4
Adspend as percentage of GDP 2001 USdollars m           0.62
Estimated TV adspend 2001 USdollars m                   57.0
Estimated newspaper adspend 2001 USdollars m            17.0
Estimated magazine adspend 2001 USdollars m             11.0
Estimated total adspend 2000 USdollars m               3,449
Estimated total adspend 2001 USdollars m               3,532
Year-on-year percentage growth 2002 v 2001               9.5

PUERTO RICO                                              8.9
Population (m)                                           3.9
GDP USdollars bn 2001                                   40.6
Adspend as percentage of GDP 2001 USdollars m           4.23
Estimated TV adspend 2001 USdollars m                   62.4
Estimated newspaper adspend 2001 USdollars m            26.8
Estimated magazine adspend 2001 USdollars m              3.1
Estimated total adspend 2000 USdollars m               1,688
Estimated total adspend 2001 USdollars m               1,719
Year-on-year percentage growth 2002 v 2001               8.9

VENEZUELA*                                               8.3
Population (m)                                          24.0
GDP USdollars bn 2001                                  124.1
Adspend as percentage of GDP 2001 USdollars m           1.43
Estimated TV adspend 2001 USdollars m                   66.0
Estimated newspaper adspend 2001 USdollars m            21.8
Estimated magazine adspend 2001 USdollars m              2.0
Estimated total adspend 2000 USdollars m               1,572
Estimated total adspend 2001 USdollars m               1,778
Year-on-year percentage growth 2002 v 2001               8.3

BRAZIL*                                                 14.2
Population (m)                                         166.1
GDP USdollars bn 2001                                1,148.5
Adspend as percentage of GDP 2001 USdollars m           1.01
Estimated TV adspend 2001 USdollars m                   48.9
Estimated newspaper adspend 2001 USdollars m            35.0
Estimated magazine adspend 2001 USdollars m             11.5
Estimated total adspend 2000 USdollars m               7,091
Estimated total adspend 2001 USdollars m               6,395
Year-on-year percentage growth 2002 v 2001              14.2

GULF STATES                                             15.9
Population (m)                                          19.8
GDP USdollars bn 2001                                  159.3
Adspend as percentage of GDP 2001 USdollars m           0.74
Estimated TV adspend 2001 USdollars m                   61.6
Estimated newspaper adspend 2001 USdollars m            25.6
Estimated magazine adspend 2001 USdollars m              8.8
Estimated total adspend 2000 USdollars m               1,006
Estimated total adspend 2001 USdollars m               1,183
Year-on-year percentage growth 2002 v 2001              15.9

RUSSIA*                                                 21.0
Population (m)                                         148.1
GDP USdollars bn 2001                                  215.5
Adspend as percentage of GDP 2001 USdollars m           0.59
Estimated TV adspend 2001 USdollars m                   80.5
Estimated newspaper adspend 2001 USdollars m           10.8*
Estimated magazine adspend 2001 USdollars m                -
Estimated total adspend 2000 USdollars m               1,115
Estimated total adspend 2001 USdollars m               1,283
Year-on-year percentage growth 2002 v 2001              21.0
*magazines included in newspapers

INDIA                                                    4.2
Population (m)                                         998.1
GDP USdollars bn 2001                                  524.0
Adspend as percentage of GDP 2001 USdollars m           0.33
Estimated TV adspend 2001 USdollars m                   40.5
Estimated newspaper adspend 2001 USdollars m           48.7*
Estimated magazine adspend 2001 USdollars m                -
Estimated total adspend 2000 USdollars m               1,587
Estimated total adspend 2001 USdollars m               1,748
Year-on-year percentage growth 2002 v 2001               4.2
*magazines included in newspapers

CHINA                                                    7.3
Population (m)                                       1,273.4
GDP USdollars bn 2001                                1,164.8
Adspend as percentage of GDP 2001 USdollars m           0.43
Estimated TV adspend 2001 USdollars m                   42.8
Estimated newspaper adspend 2001 USdollars m            36.7
Estimated magazine adspend 2001 USdollars m              3.2
Estimated total adspend 2000 USdollars m               4,770
Estimated total adspend 2001 USdollars m               5,006
Year-on-year percentage growth 2002 v 2001               7.3

HONG KONG                                                7.4
Population (m)                                           6.9
GDP USdollars bn 2001                                  171.9
Adspend as percentage of GDP 2001 USdollars m           2.17
Estimated TV adspend 2001 USdollars m                   41.3
Estimated newspaper adspend 2001 USdollars m            38.7
Estimated magazine adspend 2001 USdollars m             12.7
Estimated total adspend 2000 USdollars m               3,546
Estimated total adspend 2001 USdollars m               3,741
Year-on-year percentage growth 2002 v 2001               7.4

LAOS*                                                    8.0
Population (m)                                           5.4
GDP USdollars bn 2001                                    1.8
Adspend as percentage of GDP 2001 USdollars m           0.28
Estimated TV adspend 2001 USdollars m                   41.8
Estimated newspaper adspend 2001 USdollars m           34.8*
Estimated magazine adspend 2001 USdollars m                -
Estimated total adspend 2000 USdollars m                   5
Estimated total adspend 2001 USdollars m                   5
Year-on-year percentage growth 2002 v 2001               8.0
*magazines included in newspapers

THAILAND                                                 5.1
Population (m)                                          62.2
GDP USdollars bn 2001                                  126.3
Adspend as percentage of GDP 2001 USdollars m           1.80
Estimated TV adspend 2001 USdollars m                   55.3
Estimated newspaper adspend 2001 USdollars m            27.2
Estimated magazine adspend 2001 USdollars m              5.0
Estimated total adspend 2000 USdollars m               1,473
Estimated total adspend 2001 USdollars m               1,487
Year-on-year percentage growth 2002 v 2001               5.1

INDONESIA                                                8.5
Population (m)                                         214.4
GDP USdollars bn 2001                                  174.4
Adspend as percentage of GDP 2001 USdollars m           0.66
Estimated TV adspend 2001 USdollars m                   59.8
Estimated newspaper adspend 2001 USdollars m            28.5
Estimated magazine adspend 2001 USdollars m              6.1
Estimated total adspend 2000 USdollars m                 938
Estimated total adspend 2001 USdollars m               1,155
Year-on-year percentage growth 2002 v 2001               8.5

Forecast adspend growth in constant prices 2002 versus 2001. Constant
price calculation for asterisked countries is highly provisional and
should be taken as a guide only.
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