Worthington and Brazier win second Aerial with DTLR ad

Nick Worthington and Paul Brazier have won the monthly Aerial Award, run in association with Campaign, for the second month running.

The Abbott Mead Vickers BBDO creative duo were recognised for their work on a COI Communications/Department of Transport, Local Government and Regions campaign warning drivers about the danger of driving while using a mobile phone.

June's award, for the "two things at once spot, followed Worthington and Brazier's Aerial-winning "plan ahead (this holiday) ad, also for COI/DTLR.

The "two things at once ad featured the mixing of two voiceovers from the same female speaker to create a confusing effect. Her statement, "You're four times more likely to have a road accident when you're on a mobile phone", was mixed with the words: "It's hard to concentrate on two things at the same time. Think - switch your mobile off when you drive."

At the end of the ad the two sentences are unravelled and uttered separately.

The spot was judged to be the best by the IPA Creative Directors Forum members Tony Malcolm and Guy Moore of Malcolm Moore Deakin Hutson.

The judges said: "We picked 'two things at once' because of its simplicity of message, demonstrated in a way that proved its point in the most effective way."

The two runners-up were Anna-Marie Holub and Marcus Woodcock at Leo Burnett for their "sausage Holiday Inn spot, and Ben Mooge and Thomas Hilliand for their ad for The Observer, "friendly local drug dealer".

Details of the winning ads, and details of entering for the annual Aerial Awards, can be found at aerials.co.uk.


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