Wow Films is merging into Eclipse Productions in an attempt to
offset shrinking agency budgets and the increasing fragmentation of the
Wow’s five directors, including Lazlo Kadar and Guy Grundy, will join
Eclipse, which also represents the award-winning director, Colin
Gregg has won scores of awards for the ’St George’ Blackcurrant Tango
ad, and directed work for the NSPCC, John West Tuna and Blockbuster
Video. Kadar was a Cannes winner for the Audi TT ads.
Eclipse was founded in 1992 by Harry Rankin, a former head of Limelight,
who now directs through the company.
It will continue to be run by Storr Redman, the managing director, who
joined last year. Wow’s owner, Tiggy Gatfield, becomes deputy managing
director. Gatfield was previously at TBWA HKR.
’There are so many production companies now that it is becoming more
important than ever to have a strong brand name and a bigger stable of
’The predicted consolidation of the industry, in which only ten or so
companies will get the lion’s share of the work, is also a key factor,’
Separately, Sara Cummins, a producer at Wow, is moving to Joy Films to
produce for Pete Salmi.