WPP has acquired the contract publishing company Forward
Forward, which is positioned at the higher end of the customer
communications market, was founded in 1986 and has a turnover of £23.6 million. In the past it has worked closely with M&C Saatchi as part
of its village of agencies.
The company was launched by the chairman, William Sieghart, and Neil
Mendoza, the chief executive. It aims to combine high-quality design
with planning and customer communications skills.
Forward's existing clients include Tesco, for which the publisher
produces its Tesco Clubcard magazine and other loyalty programmes, Patek
Philippe, Nasdaq, British Airways Holidays, BT, Egg and Halifax.
Forward employs 108 people and prints 88 million magazines a year. It
will operate as part of WPP's Specialist Communications division as WPP
bids to build a comprehensive blend of services for clients.
Martin Sorrell, WPP group's chief executive, said: "The company's
(Forward's) proven ability to provide the emotional side of the customer
relationship process will add considerably to the services our group can
offer to our clients."
Forward's current management team will continue to run the company.
Sarah Wyse, the managing director of Forward, said: "We are proud that
Forward has achieved so much in 15 years and WPP now presents unlimited
opportunities for our business.
"In the past we have been limited by our UK base as we were unable to
service US-based business - suddenly, all those restrictions have
Outside the UK, Forward publishes the Patek Philippe magazine in seven
languages across 137 countries.