WPP acquires UK relationship marketing agency

- The WPP Group has acquired the UK-based marketing communications agency, Marketing Perspectives, for an undisclosed sum.

- The WPP Group has acquired the UK-based marketing communications agency, Marketing Perspectives, for an undisclosed sum.

Marketing Perspectives, which claims to be one of the UK's five fastest-growing agencies in both direct marketing and sales promotion, employs 70 staff and is based in West London.

It reported a turnover of £9.5 million for the year ended September 30 1998 and net assets of around £1 million. Its clients include American Express, Carlsberg-Tetley, Eurobell, Hewlett-Packard, Orange and Virgin Interactive.

John Zweig, chief executive officer of WPP's Branding & Identity, Healthcare and Specialist Communications businesses, said: "We were attracted to Perspectives because of its expertise across marketing disciplines, its track record of relationships with blue chip clients and its great team of people. Above all, it is an exceptionally well-managed business with a strong brand identity and a compelling vision for the future."

For Perspectives, the acquisition will provide the opportunity to develop an increased international presence and to take advantage of the resource available within the WPP Group.

Perspectives will retain its brand identity and management structure and will join WPP's Branding & Identity, Healthcare and Specialist Communications division.





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