WPP agencies land Euro 2016 comms brief for Coca-Cola

Coca-Cola has appointed a group of WPP agencies to handle its communications activity around the Uefa Euro 2016 football tournament.

Coca-Cola: preparing multichannel activity around Euro 2016
Coca-Cola: preparing multichannel activity around Euro 2016

The group comprises Possible, Geometry Global and the Spanish creative agency SRA Rushmore. The WPP media shop Media-Com already works with Coca-Cola and will handle the media planning and buying.

The agencies have has been asked to create and execute Coca-Cola’s global sponsorship campaign around the tournament. They will handle the global creative, outdoor, shopper marketing and digital activity.

The group, which won the account after a pitch against Havas Worldwide, will start work immediately.  

Euro 2016 will take place in France between 10 June and 10 July.

Coca-Cola is one of the global sponsors of the tournament alongside Carlsberg, Continental, Hyundai-Kia and McDonald’s.

Sports sponsorships are a major part of Coca-Cola’s marketing strategy, and the brand sponsors the Olympic and Paralympic Games and the Fifa World Cup.

For the World Cup this year, Coca-Cola released  "signs" by Wieden & Kennedy São Paulo, which aimed to capture the hope that football brings to people around the globe.

A Coca-Cola spokesperson said: "We are in the process of selecting an agency to work on our Euro 2016 campaign but this process is ongoing."

WPP was unavailable for comment.

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