Charlotte Beers - dubbed ’the most powerful woman in advertising’
during her tenure as chief executive of Ogilvy & Mather Worldwide - is
discussing a return to the WPP fold as worldwide chairman of J. Walter
WPP sources confirmed this week that Beers is being considered for a
position designed primarily to strengthen JWT North America’s
client-handling capabilities and generate new business. The move follows
the loss of Sprint and Dell in the US.
Beers, 63, would effectively come out of retirement to support Chris
Jones, the JWT Worldwide chief executive, who succeeded Burt Manning in
1997. A source commented: ’Charlotte would help Chris on existing client
relationships and on new business.’
Beers is credited with playing a key role in the turnaround at O&M in
the early 90s. Although she passed the chief executive role on to Shelly
Lazarus in 1996, she retains a ’chair emeritus’ title at O&M.