WPP 'considers tax-saving move to Ireland'

LONDON - WPP is considering moving its operations to Ireland to reduce its tax bill, according to a newspaper report.

Sir Martin Sorrell...report says he is considering move to Ireland
Sir Martin Sorrell...report says he is considering move to Ireland
The Daily Telegraph today said that WPP chief executive Sir Martin Sorrell has expressed an interest in moving his company abroad.

WPP currently pays more than £200m a year to the government in tax.

The article says that businesses registered in Ireland only pay 12.5 per cent corporation tax, compared to 28 per cent in the UK.

A number of companies are considering moving abroad ahead of predicted changes to the tax system next year, which could raise tax on overseas profits.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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