WPP Digital acquires stake in Proclivity Systems

LONDON - WPP Digital has acquired a minority stake in Proclivity Systems, a predictive analytics platform for online marketers and merchandisers.

Headquartered in New York, Proclivity is the developer of a platform that provides predictive insight into online shopping and purchasing behaviour for advanced target marketing and merchandising.

WPP joins lead investor Fung Capital USA Investments and the Pilot Group as a stakeholder in the company.

WPP said that this investment continues its strategy of investing in more targeted and measurable forms of advertising and strengthening its capabilities in digital media technologies.

Last month WPP acquired a 12.82% share of IGA Limited, the Cayman Island-based parent company of InGame Ad Interactive Technology.

InGame Ad, which operates from Shanghai, is an in-game advertising network, providing advertisers with access to consumers through a portfolio of online and mobile games.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).