WPP eyes post-Brexit strategy with French media investment

WPP is putting money into a French media investment group as it focuses more heavily on continental Europe in light of the Brexit vote.

Martin Sorrell: strongly argued for UK to remain in EU
Martin Sorrell: strongly argued for UK to remain in EU

The world’s biggest advertising holding group is investing in Les Nouvelles Editions Indépendantes SAS, a media group which is focused on investments in the French and international media sectors. 

LNEI was launced in 2009 in Paris and has investments in French titles such as Le Monde, Vice France and the French edition of The Huffington Post.

In a statement, WPP said it "will place an even greater emphasis on growth in western contintental Europe". This region includes four of WPP’s top 10 global markets: Germany, France, Italy and Spain.

WPP chief executive Martin Sorrell was a strong advocate that the UK should remain in the European Union. Following the referendum on 23 June, Sorrell told Campaign the vote "underlines the importance of implementing our strategy: fast-growth markets (BRICs and Next 11), digital, data – and horizontality, which ironically means getting our people to work together, not apart!"

The company said the move also reflects WPP’s "growing commitment" to content, citing other investments it has made in film studio The Weinstein Company and Vice.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More