WPP eyes post-Brexit strategy with French media investment

WPP is putting money into a French media investment group as it focuses more heavily on continental Europe in light of the Brexit vote.

Martin Sorrell: strongly argued for UK to remain in EU
Martin Sorrell: strongly argued for UK to remain in EU

The world’s biggest advertising holding group is investing in Les Nouvelles Editions Indépendantes SAS, a media group which is focused on investments in the French and international media sectors. 

LNEI was launced in 2009 in Paris and has investments in French titles such as Le Monde, Vice France and the French edition of The Huffington Post.

In a statement, WPP said it "will place an even greater emphasis on growth in western contintental Europe". This region includes four of WPP’s top 10 global markets: Germany, France, Italy and Spain.

WPP chief executive Martin Sorrell was a strong advocate that the UK should remain in the European Union. Following the referendum on 23 June, Sorrell told Campaign the vote "underlines the importance of implementing our strategy: fast-growth markets (BRICs and Next 11), digital, data – and horizontality, which ironically means getting our people to work together, not apart!"

The company said the move also reflects WPP’s "growing commitment" to content, citing other investments it has made in film studio The Weinstein Company and Vice.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published