WPP launches innovation unit GroupM Next

WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies, MediaCom, Mindshare, MEC and Maxus.

Rob Norman: GroupM North America chief executive
Rob Norman: GroupM North America chief executive

The unit will, "focus on providing insights, in context, on the developments at core [GroupM] partners and emerging players in online, mobile, social and addressable," according to WPP.

The new unit will also build on GroupM research, focusing on consumer use of new platforms and devices, and the impact of that usage on brand marketing.

GroupM Next will be headed by Chris Copeland, chief executive of GroupM Search, who takes the role of chief executive, while Cary Tilds, currently leader of digital media operations at Mindshare North America, takes up the post of chief innovation officer.

Rob Norman, GroupM North America chief executive, said: "GroupM Next is dedicated to creating, capturing and ensuring the implementation of the best thinking and new insights from our community in the digital, social, mobile and addressable media markets.

"Our goal is to create an active partnership across GroupM and our clients to develop actionable insight and a clear path to action on the platforms that are changing our industry."

Copeland has been with the group since 2000, and led the development and integration of the global search marketing offering for GroupM agencies.

Tilds joined Mindshare in 2007 to lead digital media operations for Team Detroit, where she managed a team of digital media strategists for multiple clients including Ford and latterly, Unilever North America.

Copeland said: "There are a number of companies that are transforming media and the way consumers and brands behave. These changes are of paramount importance to GroupM and its clients.

"It's our job to provide unmatched competitive advantage for our clients with these partners. It's the job of GroupM Next to assist our agencies and their clients in realising this opportunity."

Follow Mark Banham on Twitter @Banham72


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).