WPP reinforces Team offering with Taxi acquisition

WPP has bought North America and Amsterdam-based integrated agency Taxi through its Young & Rubicam network for an undisclosed sum.

Sir Martin Sorrell: WPP chief exec in expansion mode
Sir Martin Sorrell: WPP chief exec in expansion mode

WPP said the acquisition would reinforce its client capabilities for its Team full-service concept and its services for existing clients.

Taxi will become one of the Young & Rubicam Brands agencies. Paul Lavoie will retain his role as Taxi chairman and will report to Peter Stringham, chairman and CEO of Young & Rubicam Brands.

The deal comes amid a review by major WPP client Dell of its US business for consumer small, medium and public businesses and the end of Dell's three-year full-service contract.

Taxi employs around 350 people across offices in Toronto, New York, Calgary, Vancouver and Amsterdam. Its client list has a mainly Canadian focus, including Canadian Tire, Telus and WestJet.

It unaudited revenues for the 12 months ended 30 June 2010 were CAD$53.7m (£32.9m).

It was founded in Montreal in 1992 but is now headquartered in Toronto.

The deal is the third WPP has struck within a month, after a £5m investment in US-based Facebook ad management system Buddy Media and the acquisition of US data marketing business I-Behaviour.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).