WPP reports 34 per cent increase in global revenue for first four months of 2009

LONDON - WPP Group has reported an increase in global revenue of almost 34 per cent for the first four months of 2009, with constant currency revenues up by more than 10 per cent.

Sorrell... WPP chief
Sorrell... WPP chief

However, in a statement made by Sir Martin Sorrell at the company's 37th Annual General Meeting, it was announced that like-for-like revenue for the period was down by almost 7 per cent, excluding the impact of acquisition and currency fluctuations.

The figures for the months also reflected the acquisition of Taylor Nelson Sofres, which was made for a reported £1.6 billion in October last year.

In the first four months of this year, WPP also made acquisitions or increased equity interests in advertising and media investment management in Italy, Portugal and South Africa, as well as in consultancy agencies in the UK.

The group said that in reaction to the recession, the communications sector, advertising and media investment management was the least affected sectors on a like-for-like basis, with consultancy and insight the areas most feeling the strain.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).