WPP reports 4% rise in revenues to £2.4bn

WPP has reported a 4% uplift in underlying revenues to £2.4bn in the first quarter, but the UK has been hit by slower growth from its direct and digital marketing operations, the company's financial figures reveal today (27 April).

WPP: releases company results for Q1
WPP: releases company results for Q1

The world's largest marketing service group said its advertising and media investment management unit, home to Ogilvy, JWT, MediaCom, performed strongly and grew 6.2% to £973m in the quarter.

WPP said new business wins totalled £1.159bn in the quarter, compared to £845m in the previous quarter.

Flagship media agency GroupM,the group investment management company  which includes Mindshare, MEC, MediaCom, Maxuis and GroupM, generated new business of £629m in the period.

WPP said 28.5% of WPP’s revenues came from Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe.

Across Western Europe, like-for-like revenues grew 2.5%

Follow John Reynolds on Twitter @johnreynolds10

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).