WPP supports D&AD's drive for fresh advertising talent

WPP is partnering with the creative charity D&AD to help give advertising graduates a leg-up in the industry.

Lindsay: wants people from diverse backgrounds to enter industry
Lindsay: wants people from diverse backgrounds to enter industry

As the sponsor of D&AD’s New Blood Academy, a two-week course for graduates that takes place in July, WPP will offer the highest performers a paid, three-month placement at one of its advertising or design agencies.

WPP is also providing a student brief for this year’s D&AD New Blood Awards and is making what is described by the charity as a "significant" contribution to the D&AD Foundation to help encourage people from a wider range of backgrounds to get into advertising. Tim Lindsay, the chief executive of D&AD, said WPP’s sponsorship would last a number of years and is similar to Unilever’s backing of the charity’s white Pencil awards.

Lindsay said: "A large part of our message is to help talented people into the industry, so it seemed like a very natural conversation to have with WPP.

"I think we called WPP first, but they were very willing participants. I think they see it as a way to put something back into the industry."

Addressing suggestions that the partnership could lead to a conflict of interests, Lindsay added: "Our position is that we’re a charity and we need money to expand on the good things that we do.

"It seemed natural to partner with what was the largest holding company to help us continue what we do."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).