WPP targets client technology budgets with start-up

Be the first to comment
Sorrell: opportunity for WPP
Sorrell: opportunity for WPP

LONDON - WPP has launched a consultancy start-up in an attempt to bid for a slice of clients' technology department budgets, chief executive Sir Martin Sorrell has revealed.

Speaking to Campaign, Sorrell admitted there was a new operation that had been established but that its set up and precise remit has yet to be announced.

The launch is part of a strategy by WPP to expand into technology services as clients' marketing and technology departments become increasingly interlinked with the rise of digital as a sales channel.

The move could bring WPP into competition with business and technology consultancy groups like IBM, Deloitte and Accenture.

Sorrell said that WPP would continue to consider partnership opportunities with those firms, but "we'll do some stuff on our own as well".

Speaking at an analyst event last week, the chief executive said the group had an opportunity to cater for chief technical officers as well as chief marketing officers. "But like all opportunities, if you don't look at it, it becomes a threat," he added.

Sorrell used the event to showcase WPP's credentials in the fast-moving area of digital marketing services and explained the group was also targeting data and insight as key development areas.

WPP declined to comment further about the new consultancy.

Tags

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published