Details have emerged about a counterbid for Tempus by Sir Martin
Sorrell's WPP, revealing a management structure that has caused further
disquiet in the Tempus camp.
Chris Ingram, the chairman of the Tempus group, would become the
co-chairman of Group MindShare Edge with Beth Gordon chairman of The
Media Edge, if the bid goes through.
GME would form the top layer of management. It would sit above the
merged TME and CIA, and above WPP's MindShare.
WPP-owned TME's merger with Tempus' CIA would create the world's
fourth-largest media network with annual billings of £10
WPP insiders claim that this would be a more significant role for Ingram
than the Havas proposal in which Ingram would join Media Planning
Group's chairman, Leopoldo Rodes Castane, as the co-chairman of the
enlarged MPG with a place on the Havas board of directors.
Under the WPP proposal, Tempus' chief executive, David Reich, would take
the number-two spot as vice-chairman of GME while Irwin Gotlieb would
stay as chairman of MindShare and become chief executive of GME.
In a surprise move, Charles Courtier, the chief executive of TME, would
be elevated to chairman of the merged TME/ CIA agency while CIA
Worldwide's chief executive, Mainardo de Nardis, would only get the
chief executive role.
MindShare would remain as a separate entity with Gotlieb as chairman and
Dominic Proctor as chief executive.
WPP, which already owns a 22 per cent stake in Tempus, launched the
counter-bid, which could scupper rival Havas' takeover plans, last week.
It offered 555p cash per Tempus share, just 3 per cent higher than
Havas' original bid of 541p. This was a lower bid than analysts
The document outlines the financial impact of the proposal saying that
the stronger purchasing power of TME/CIA and GME would make it the
second-largest buying group globally and give TME/CIA the ability to
better service clients in territories such as Latin America and parts of
The three managers of Tempus' branding division - Mark Sherrington,
Peter Dart and David Wheldon - would play a key role in WPP's combined
strategic marketing consultancy business.