WPP to win £150m Fox media

WPP is poised to win 21st Century Fox's estimated £150m media account across Europe.

WPP to win £150m Fox media

Mindshare is expected to handle all of Fox’s media – including TV, cinema and home entertainment – in virtually every major European market.

The UK account, which Vizeum has held since 2007, is worth £35m-plus in annual billings.

The marathon pitch process has lasted more than a year. Fox, home of blockbusters such as Dawn of the Planet of the Apes and Deadpool, began a global review in May 2015.

Rupert Murdoch’s entertainment giant has ultimately decided to split its global business between different agency groups.

Industry sources suggested Fox was keen to maintain good relationships with a number of advertising groups rather than risk antagonising them by consolidating the entire global account into one company.

Zenith and Vizeum were awarded the North American business earlier this year.

Fox spends an estimated $1.2bn a year on media globally. It declined to comment. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published