WPP to win £150m Fox media

WPP is poised to win 21st Century Fox's estimated £150m media account across Europe.

WPP to win £150m Fox media

Mindshare is expected to handle all of Fox’s media – including TV, cinema and home entertainment – in virtually every major European market.

The UK account, which Vizeum has held since 2007, is worth £35m-plus in annual billings.

The marathon pitch process has lasted more than a year. Fox, home of blockbusters such as Dawn of the Planet of the Apes and Deadpool, began a global review in May 2015.

Rupert Murdoch’s entertainment giant has ultimately decided to split its global business between different agency groups.

Industry sources suggested Fox was keen to maintain good relationships with a number of advertising groups rather than risk antagonising them by consolidating the entire global account into one company.

Zenith and Vizeum were awarded the North American business earlier this year.

Fox spends an estimated $1.2bn a year on media globally. It declined to comment. 

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More