WPP wins Emirates global account

Emirates has appointed an interdisciplinary WPP team to handle its global branding and creative account.

WPP wins Emirates global account

Team Air will bring together staff from Grey’s London and New York offices, Rainey Kelly Campbell Roalfe/Y&R, Geometry Global, Hogarth and TNS.

Chris Hunton will run Team Air. He was most recently the head of Team Land Rover at WPP. Land Rover moved its global digital and creative business to Spark44 in March.

Grey London and Grey New York have started developing brand communications for Emirates, while RKCR/Y&R’s first work will be around the Rugby World Cup, of which the airline is a global partner.

Emirates began its branding and creative review last year. Before that, it worked with Nomads from 2013. 

Boutros Boutros, the divisional senior vice-president, corporate communications, marketing and brand, at Emirates, said: "Team Air offers a unique collection of creative and branding skills that was custom-made to meet our needs."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Maltesers unveils Braille billboard in next phase of disability campaign
Shares0
Share

1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

Just published

More