WPP's Grey lines up China acquisition

Grey Group, the WPP-owned agency network, has agreed to acquire a majority stake in ArtM, a full service integrated agency in China.

Sir Martin Sorrell: group chief executive of WPP
Sir Martin Sorrell: group chief executive of WPP

Founded in 1999 and with offices in Beijing, Shanghai, Shenzen and Guangzhou, ArtM's service offering includes advertising, branding, digital marketing, public relations, events, retail marketing, merchandising and channel promotion.

It employs around 180 people servicing clients including Intel, Microsoft, TCL and China Mobile.

ArtM's unaudited revenues for the year ended 31 December 2011 were approximately RMB 45m (£4.5m).

Grey's last acquisition, two weeks ago, was a majority stake in German digital media agency k102.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More