WPP's Possible acquires The Swift Collective

Possible, the global creative digital shop owned by WPP, has bought The Swift Collective, the digital agency based in the US.

The Swift Collective: WPP's latest acquisition
The Swift Collective: WPP's latest acquisition

The Swift Collective has clients including HTC Corporation, Starbucks and Nestle USA. According to WPP, Swift is due to make revenues of more than $13 million (£8.29 million) in 2014.

The move is part of WPP’s plan to invest in sectors such as mobile and digital.

WPP is looking to generate between 40- to 45-per-cent of its revenue from digital services in the next five years.

Last year, digital made up around 35 per cent of WPP’s total revenues of $17.3 billion.

Last month, WPP’s Ogilvy & Mather bought Gloo Digital Design, a digital design agency based in South Africa.

In September VML, the WPP global digital network, agreed to buy Teein, the Chinese social media agency.

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