WPP's Possible acquires The Swift Collective

Possible, the global creative digital shop owned by WPP, has bought The Swift Collective, the digital agency based in the US.

The Swift Collective: WPP's latest acquisition
The Swift Collective: WPP's latest acquisition

The Swift Collective has clients including HTC Corporation, Starbucks and Nestle USA. According to WPP, Swift is due to make revenues of more than $13 million (£8.29 million) in 2014.

The move is part of WPP’s plan to invest in sectors such as mobile and digital.

WPP is looking to generate between 40- to 45-per-cent of its revenue from digital services in the next five years.

Last year, digital made up around 35 per cent of WPP’s total revenues of $17.3 billion.

Last month, WPP’s Ogilvy & Mather bought Gloo Digital Design, a digital design agency based in South Africa.

In September VML, the WPP global digital network, agreed to buy Teein, the Chinese social media agency.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).