Wrangler in hunt for European ad agency

Wrangler, the US jeans brand, is searching for a creative advertising agency in Europe after splitting with the French shop Fred & Farid.

Wrangler: seeks new direction
Wrangler: seeks new direction

The pitch is being run from Wrangler’s European headquarters in Belgium.

Fred & Farid created the Cannes Grand Prix-winning "we are animals" activity. The agency’s contract expired at the end of 2013 and was not renewed. Its founders, Frédéric Raillard and Farid Mokart, said: "The new Wrangler guy doesn’t like our ‘we are animal’ campaign. Fine. Our ‘we are animal’ campaign doesn’t like him."

Chemistry meetings are currently being held with agencies around Europe. The intermediary Roth Observatory expects to compile a pitchlist in February.

Wrangler did not respond to requests for comment.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published