Wrangler 'stop thinking' by Fred & Farid Paris

In a bid to encourage people to live life to the full, Wrangler is asking consumers to "stop thinking" in a new TV campaign created by Fred & Farid Paris.

The spot suggests that if we over think things we would never partake in daring activities such as rock climbing or firefighting.

The ad, directed by Yannis Rachid, drives consumers to the brand website weareanimals.com.