Wrigley has launched a new spot to promote its Extra range and its Extra Ice and Extra Ice White products.
The ad once again features the brand’s ‘food characters’ as well as a young man going about his day followed round by the food characters. When he chews the gum, the characters fly out of his office window.
The multimedia campaign, created by AMV BBDO, runs across TV, outdoor, digital display, digital outdoor and social media. The TV ad was written by Adam Rimmer and art directed by Pete Davies. The director was No Brain and it was produced through The Lab at AMVBBDO/Glassworks.