Wu-Tang Clan to emulate contemporary art by selling only one copy of new album

Sitting in a vault in the outskirts of Marrakesh lies an engraved silver and nickel box that contains the only copy of the Wu-Tang Clan's Once Upon a Time in Shaolin album.

Wu-Tang Clan and the only copy of Once Upon a Time in Shaolin
Wu-Tang Clan and the only copy of Once Upon a Time in Shaolin

"The music industry is in crisis," argues the Wu-Tang Clan. "Creativity has become disposable and value has been stripped out. Mass production and content saturation have devalued both our experience of music and our ability to establish its value."

The only copy of the 31 track album will not be made available digitally and can only be available to hear under the tightest security conditions at festivals, museums and art galleries such as the Tate Modern.

Wu-Tang Clan hopes to eventually sell the one copy of the album for millions of dollars, with the owner of the album free to mass produce the album if they wish.

In a blog post, Wu-Tang Clan producers Cilvaringz and RZA said: "Contemporary art is worth millions by virtue of its exclusivity. This album is a piece of contemporary art."

Brand: Wu-Tang Clan

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published