Wunderman Cato Johnson name changes after global rebranding

Wunderman Cato Johnson is to rebrand itself globally under the name Impiric.

Wunderman Cato Johnson is to rebrand itself globally under the name

Impiric.



The rebranding has been in the pipeline for nearly two years following

the appointment of a new worldwide chairman and chief executive, Jay

Bingle, who came into the network with a strong consultancy

background.



At the same time, a new division has been formed, called the Marketing

Lab, which will focus on research and development.



Strategic alliances with the internet direct marketing services agency,

Digital Impact, and the technology-focused relationship marketing

operation, EchoMail, complete the network’s plan to compete in the

segmented market.



Since Bingle’s arrival, WCJ has made public its intention to increase

its customer relationship marketing expertise and the latest initiative

is part of an effort to predict the company’s return on investment in

marketing applications, technology infrastructure and customer

relationship marketing programmes.



Bingle said: ’Companies are now searching for partners that can provide

them with integrated consumer relationship marketing solutions. We

believe that Impiric is the first of a new breed of professional

services firms that encompass all elements of the new marketing mix,

bringing insight, imagination and impact to the equation.’



Richard Bagnall-Smith, managing director of WCJ London, said: ’This is

the culmination of 18 months of change for us. By focusing on the art

and science of customer relationships, we own the space between

consultancies and traditional agencies, tying the human and creative

side in with data and consultancy.’



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