Wunderman scoops Coca-Cola CRM brief

Coca-Cola has handed Wunderman a new CRM brief covering Northern Europe after a four-way pitch that kicked off in June.

Coca-Cola: picks Wunderman for Northern European CRM
Coca-Cola: picks Wunderman for Northern European CRM

The WPP agency beat Havas EHS, TMW and Aimia, which owns the software behind Sainsbury’s Nectar Card loyalty scheme.

Wunderman will work across countries including the UK, Ireland, Denmark, the Netherlands, Sweden, Finland, Norway, Belgium, France and Luxembourg.

Campaign revealed earlier this year that Coca-Cola had issued an RFI to direct marketing shops about the brief.

A Coca-Cola spokeswoman said: "We can confirm we have appointed Wunderman to manage our CRM programme across North-West Europe and the Nordics. We do not provide further comment on [the] pitch process."