Wunderman UK picks up Xbox EMEA

Microsoft Xbox has moved its EMEA creative advertising account from McCann London to Wunderman UK without a pitch after a process led from the US.

Xbox: moved from McCann
Xbox: moved from McCann

Wunderman already works with the Xbox parent company, Microsoft, as its global lead agency for relationship management.

Twofifteenmccann, Xbox's global creative agency of record, is not affected by the appointment.

Wunderman UK is understood to have hired around 12 new members of staff to work on the business.

The agency has been tasked with creating work on a variety of platforms, as well as adapting campaigns devised in the US. A significant portion of the work will be digital, but the brief could also include TV campaigns.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More