Wunderman wins £6m M&G account

M&G Financial Services has appointed Harrison Troughton Wunderman

to its £6 million through-the-line account.

The long pitch process began in September. The agency will create

advertising and direct marketing activity for M&G, which markets ISAs,

unit trusts and bonds.

The agency is M&G's third in 18 months. In March 2000 it parted company

with Evans Hunt Scott after a dispute over costs and payment for


It then appointed the Cheltenham-based agency TDA which produced a range

of direct marketing and advertising for ISAs, unit trusts and bonds, as

well as corporate advertising.

John Goddard, the central marketing director who appointed Wunderman,

said: "Wunderman helped us develop a relevant, unique brand idea, which

fits the company and its history rather than making the company fit the

brand idea."

Last year M&G spent £4 million on press advertising with its

largest spend on corporate bond products and investments in managed

growth funds.

Wunderman's first activity will be a brand response national press and

poster campaign in the New Year.

M&G has also run interactive TV activity developed by Carlton


It signed up for an initial two-month trial last year with Carlton.

Martin Troughton, a managing partner at Wunderman, said: "M&G is

obviously very serious about creating a differentiating persona in the

crowded financial services market. We are pleased to have been appointed

to develop the M&G brand in a through-the-line capacity."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).