WV launches youth sports titles

Highbury House subsidiary WV Publications is launching two sports magazines aimed at young men - X-Sports for surfers, snowboarders and skateboarders and Kartracing for kart enthusiasts.

Highbury House subsidiary WV Publications is launching two sports

magazines aimed at young men - X-Sports for surfers, snowboarders and

skateboarders and Kartracing for kart enthusiasts.



X-Sports, which launched last week with a cover price of pounds 2.95 and

a 100,000 print run, is aimed at ’thrill seeking’ 16- to 25-year-old

men.



Settle-down sales of 30,000 to 40,000 are anticipated but a higher sale

is expected for the first issue, which is being promoted through the

trade.



X-Sports also features coverage of BMXing skiing, motocross,

wakeboarding, climbing and kayaking



The 132-page first issue carries 12 pages of advertising from specialist

companies such as Fusion.com, No Limit, Nike and Gear Direct, as well as

containing a competition sponsored by Clearasil.



Advertising is being sold by associate publisher Jason Grant - who heads

WV’s women’s interest group - assisted by a team of three.



Grant said: ’Our aim is to provide a platform for specialist

advertisers. We hope to get O’Neill into the magazine soon and we’ll

take it from there.’



Kartracing relaunches on 9 March with a cover price of pounds 2.85 and a

print run of 20,000, having been recently acquired from Kart Racing UK.

Sales of 17,000 are anticipated and the 84-page first issue will carry

11 pages of ads for specialist companies such as Grand Prix racewear,

Hawkley and Club 100. It will be sold by ad manager Julie Saunders who

was previously ad chief of What Camcorder?



The UK kart-racing industry has an annual turnover of pounds 70 million

with around 200,000 people racing each year.



Kartracing will compete with Lodgemark Press’s long established Karting,

but WV claimed Lodgemark’s title is aimed at the professional racer,

whereas Kartracing would also appeal to amateur enthusiasts.



Kartracing’s founding editor Nick Gordon said: ’The pro racer is aged 8

to 20. After that it is more of a hobby. We have one 70-year-old on the

circuit in a 250 gearbox racer.’



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