WV unveils Starlog magazine

Highbury House subsidiary WV Publications is launching a science fiction and fantasy magazine called Starlog.

Highbury House subsidiary WV Publications is launching a science

fiction and fantasy magazine called Starlog.



The company is also recruiting advertising sales staff for other new

ventures, including a consumer buyers guide aimed at men.



Starlog, which will hit the newsstands on 31 March, is a monthly title

aimed at 18- to 35-year-old men who get their kicks from the likes of

Star Trek, The X-Files, Xena Warrior Princess and Buffy the Vampire

Slayer.



The magazine is being produced under licence from an American

publication of the same name, which has been published for 23 years and

claims to be the biggest-selling magazine of its type in the world. It

exports 7,000 copies to this country but these will cease with the

launch of the UK version, which will be customised with local content

and a glossier look.



Starlog will have a cover price of pounds 3.25 and is hoping for settle

down sales of 40,000 from its print order of 65,000.



The title will compete with Future Publishing’s SFX, which also retails

for pounds 3.25. SFX’s latest available ABC was 36,718 for July to

December 1998.



WV Publications managing director Rob Lehmann told Media Business that

his title would have the edge over its rival as it will receive

editorial content from America before SFX. ’We will get exclusive

coverage of Roswell, for example,’ Lehmann said.



Advertising sales will be headed by Paul Hishin, who has been promoted

from the publishing company’s magazine Computer Video.



Hishin will go after sci-fi video and book publishers and companies

producing related merchandise. He will be assisted by David Haywood, who

moves from WV Publication’s video titles. Rachel Box has been promoted

to fill Hishin’s previous role.



Editorial in the dummy issue of Starlog includes interviews with Natalie

Portman, who played Queen Amidala in Star Wars: the Phantom Menace, and

John Cleese on his role as R in The World is Not Enough.



WV Publications is looking for display and classified sales executives

to sell on upcoming launches.



The company declined to give details of titles in the pipeline but said

the first would be a consumer magazine offering readers advice on

shopping, which will fit into the What Video & TV and What Satellite &

TV portfolio.



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