Highbury House subsidiary WV Publications is launching a science
fiction and fantasy magazine called Starlog.
The company is also recruiting advertising sales staff for other new
ventures, including a consumer buyers guide aimed at men.
Starlog, which will hit the newsstands on 31 March, is a monthly title
aimed at 18- to 35-year-old men who get their kicks from the likes of
Star Trek, The X-Files, Xena Warrior Princess and Buffy the Vampire
The magazine is being produced under licence from an American
publication of the same name, which has been published for 23 years and
claims to be the biggest-selling magazine of its type in the world. It
exports 7,000 copies to this country but these will cease with the
launch of the UK version, which will be customised with local content
and a glossier look.
Starlog will have a cover price of pounds 3.25 and is hoping for settle
down sales of 40,000 from its print order of 65,000.
The title will compete with Future Publishing’s SFX, which also retails
for pounds 3.25. SFX’s latest available ABC was 36,718 for July to
WV Publications managing director Rob Lehmann told Media Business that
his title would have the edge over its rival as it will receive
editorial content from America before SFX. ’We will get exclusive
coverage of Roswell, for example,’ Lehmann said.
Advertising sales will be headed by Paul Hishin, who has been promoted
from the publishing company’s magazine Computer Video.
Hishin will go after sci-fi video and book publishers and companies
producing related merchandise. He will be assisted by David Haywood, who
moves from WV Publication’s video titles. Rachel Box has been promoted
to fill Hishin’s previous role.
Editorial in the dummy issue of Starlog includes interviews with Natalie
Portman, who played Queen Amidala in Star Wars: the Phantom Menace, and
John Cleese on his role as R in The World is Not Enough.
WV Publications is looking for display and classified sales executives
to sell on upcoming launches.
The company declined to give details of titles in the pipeline but said
the first would be a consumer magazine offering readers advice on
shopping, which will fit into the What Video & TV and What Satellite &