WWAV Rapp Collins restructures to offer improved services

WWAV Rapp Collins, the UK's largest direct marketing agency, has restructured its operations in a bid to offer a more efficient service.

The agency has also promoted its deputy managing director, Mike Larmer, to the post of managing director. Larmer will take operational responsibility for the agency with the chief executive, Adam Coleman, focusing on future growth.

WWAV is abandoning its silo structure of departments to replace it with four client groups.

The agency has so far hired three managing partners, Sarah Bryan, Paul Alexander and Neil Davidson, to take responsibility for each client group.

Coleman said: "Clients are asking for a quicker way to market. They want access to the right people in a seamless way. At the moment we have a scale and depth of resource but increasingly competition is coming not just from large operations but smaller agencies whose quick responsiveness we have to match."


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).