WWAV sends NSPCC anti-cruelty mailer to every home in UK

WWAV Rapp Collins has followed up last week’s high-profile launch of the NSPCC’s TV and press campaign by asking every adult in the country to sign a pledge to end cruelty to children.

WWAV Rapp Collins has followed up last week’s high-profile launch

of the NSPCC’s TV and press campaign by asking every adult in the

country to sign a pledge to end cruelty to children.



The Full Stop campaign features a mailpack that is being sent to each of

the 23 million households in the UK. It contains a pledge form

countersigned by Jim Harding, the NSPCC director, and states: ’I

recognise that ending cruelty to children will be a huge task and only

by joining together will we stop child abuse once and for all,’ followed

by a dotted line on which to sign.



The NSPCC’s campaign rests on the belief that protecting children from

cruelty is everybody’s business. The mailpack is being sent out in the

expectation that people share that belief and that they will care enough

to show it through signing the pledge. It is hoped that more than one

million people will sign it over the next year.



The design of the envelope continues the theme of the above-the-line

work, featuring nursery wallpaper with teddy bears clamping their paws

over their eyes. Copy on the envelope announces that ’this does not

contain a request for money ... simply a request for your help to stop

cruelty to children’.



Inside, the pledge form is accompanied by information on how to take an

active role in ending child cruelty. WWAV is also handling the

fulfilment element of the campaign.



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